Wahyoo raises US$5M Series A led by Intudo to digitise small eateries in Indonesia
Wahyoo, a startup that provides digital solutions to ‘warung makan’ (small eateries) in Indonesia, has announced the closing of its US$5 million Series A round of financing, led by Intudo Ventures.
Kinesys Group, Amatil X (Coca-Cola Amatil), Arkblu Capital, Indogen Capital, Selera Kapital, Gratyo Universal Indonesia, and Isenta Hioe also joined the round.
“With this round of financing, we plan to expand our operations into new cities outside of the Greater Jakarta Region and make new hires, especially for our tech and product units,” said Peter Shearer, Founder and CEO of Wahyoo.
“We will continue to add new features and services to better meet the needs of ‘warung makan’ owners, especially improving supply chain systems and financial products, which are designed to help eateries improve margins and gain access to financial service.
Founded in August 2017 by Shearer, Daniel Cahyadi (COO) and Michael Dihardja (CTO), Wahyoo is an ecosystem builder focussing on digitising and improving the business operations of warung makan (traditional small-scale local eateries and restaurants dedicated to serving Indonesia’s burgeoning working-class population).
The startup works directly with these eateries, offering digital tools and services to attract customers, enhance marketing efforts, implement loyalty programmes, order and receive groceries, manage financial accounts, and provide educational training on best practices through its Wahyoo Academy.
Eateries are also able to earn additional income via advertising and brand partnerships with Wahyoo.
Wahyoo is currently active in the Greater Jakarta Region (Jadetabek), with over 13,500 warung makan registered with it.
Prior to this round, Wahyoo had raised an undisclosed seed financing from Agaeti Ventures, Chapter 1 Ventures, Kinesys Group, SMDV, East Ventures, and Rentracks.
In February 2020, Wahyoo reportedly acqui-hired Alamat.com, a local online directory that seeks to help consumers find service- and-lifestyle stores as a part of its strategic move.