Social commerce startup Mall91 raises US$7.5M from gojek arm, others
Mall91, an India-based social commerce platform, has secured US$7.5 million in its Series A funding round led by Go-Ventures, the venture arm of gojek.
Singapore-based Beenext, Indian VC firm Kalaari Capital, and AngelList India also joined the round.
This funding will help Mall91 to expand its business, as it looks to target the next 400 million vernacular users across tier II, III and IV cities in India. It will also embark on international expansion opportunities.
The company also plans on expanding to other top eight local languages of India.
Started in December 2018, Mall91 combines various functions onto one platform, including gaming, video, chat, and social shopping features. It combines live videos-based shopping, local language voice recognition-based catalog discovery, and Whatsapp like chat/messaging-based checkouts.
Mall91 targets users who speak different regional languages across India. Mall91 claims to have reached to 2,000-plus tier II, III and IV towns/villages of India.
Speaking on the investment, Mall91 Co-founder and CEO Nitin Raj Gupta said: “While we focus on enhancing our platform and offerings, we will also aim to expand our talent pool to drive our ambitious growth plans.”