SIRCLO raises US$6M Series B from East VC, others to help SMEs sell online in Indonesia
SIRCLO, an Indonesian company providing e-commerce solutions in Indonesia that help brands sell online, announced today it has closed its US$6 million Series B funding from a host of investors, including East Ventures, OCBC NISP Ventura, Skystar Capital, Sinar Mas Land.
“We plan to allocate this injection of funds to help strengthen our internal infrastructure and to keep serving the growing number of businesses that are entering e-commerce, including clients who have trusted our services,” said Brian Marshal, CEO and Founder of SIRCLO.
Amidst the COVID-19 pandemic, the Indonesian Ministry of Information noted that online shopping transactions have increased by up to 400 per cent. The crisis also accelerates e-commerce penetration.
As per SIRCLO Insights’s 2020 e-commerce report, the company saw 12 million new users as stringent social distancing measures were on in Indonesia.
Since its establishment in 2013, SIRCLO offers four business solutions — SIRCLO Store, SIRCLO Connexi, SIRCLO Chat, and SIRCLO Commerce.
SIRCLO Store is a software platform for creating template-based online shops for small to medium-sized local businesses. It is now planning to improve SIRCLO Store to provide an integrated platform to access all of its digital platforms on various sales channels, such as brand.com, marketplace, and chat commerce.
SIRCLO Connexi offers an interactive dashboard to manage sales from various Indonesian e-commerce platforms.
SIRCLO Chat presents a conversational commerce platform in the form of an interactive dashboard that is integrated with the WhatsApp Business API. Through its end-to-end channel management solutions, SIRCLO Commerce helps facilitate the entire online sales process, from stock management, ordering, product delivery, to customer service.
In May 2020, SIRCLO officially merged with ICUBE, a local agency that provides e-commerce technology and solutions. This allows the two companies to combine thousands of their clients and to help more businesses and brands carry out an effective and efficient digital transformation.