Singapore’s Insider raises US$32M Series C to scale up its multichannel growth management platform
Insider, a multichannel growth management platform, announced today it has secured US$32 million in Series C funding round, led by US-based VC firm Riverwood Capital.
Sequoia India, MENA-focused investment firm Wamda, and US-based Endeavor Catalyst also joined the round, bringing the Singaporean firm’s total financing raised to date to US$47 million.
The company will use the additional capital to improve its platform, expand its R&D team, and also for global sales and marketing efforts.
Founded in 2012, Insider’s AI-powered platform enables enterprise marketers to connect customer data across channels and systems, predict their future behaviour with an AI-powered intent engine, and orchestrate and deliver individualised experiences to customers.
The platform claims to be offering a wide set of product features in the market while coordinating all offline and online data across the unified platform and its various engagement channels.
The company says its AI intent engine consists of 15-plus algorithms that enable marketers to make precise predictions, such as which customer segments are likely to convert, buy and churn — and then design optimised experiences accordingly.
Ultimately, Insider enables digital marketers to drive growth across channels, and throughout the funnel from acquisition to activation, revenue and retention — thereby impacting ROI metrics such as conversion rate, CAC, LTV, and average order value.
Insider currently serves 800 global enterprise brands, including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA and CNN.
CEO and Co-founder Hande Cilingir said: “So far, we’ve focused on leading in high-potential markets in the Eastern part of the world. We plan to grow substantially in our existing 24 countries and we are now ready to enter the US market and believe that our fresh solutions to marketers’ biggest pain points will be a major differentiator.”
Insider is a heavily women-led organisation with 50 per cent of top executives in the company, including the CEO, CMO, CFO, and CPO being women. It has offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.
Currently, Insider employs more than 550 people across 24 countries worldwide.