Potato Play raises US$1.75M led by Beenext to help Asia’s developers take their mobile games to global markets
Singapore-based mobile games publisher, Potato Play, announced today that it has raised US$1.75 million in a seed funding round led by Beenext.
Play Ventures, which invested US$500,00 in the gaming startup’s pre-seed in January, besides Atlas Ventures, also participated in the latest round.
The startup plans to use the funds to scale its sourcing and marketing operations, as well as to invest in technology assets.
“The hyper-casual trend has peaked. Hybrid-casual games that combine the simple mechanics of hyper-casuals with the deeper monetisation and long-term retention of hardcore games are the next big wave,” said Potato Play CEO Vincent Low.
“Asian game developers, with decades of experience in hardcore games, and the ability to execute and iterate quickly on trends, are an ideal fit to innovate in the hybrid-casual space. We use proven metrics and markers to identify these high potential games early on and offer win-win deals to developers to publish and scale them. With this seed round, we will be limitless in what we can achieve for developers,” he added.
Potato Play helps mobile games — a US$68.5-billion global business –created by Asian developers to take their titles to global markets. Through its “unique” game-sourcing and evaluation process, and an embedded platform SDK, marketing and monetisation capabilities, the startup has brought over 20 games to market.
The startup claims its games have been downloaded 15 million times, and includes hits like Merge Quest, Merge Rush Z, Crossing Gaps and Pocket Racing.