Online catering startup Yummy Corp secures US$ 7.75M in Series A funding
Yummy Corp, Indonesian online catering and cloud kitchen startup has received a total of US$7.75 million in Series A funding led by SMDV (Sinarmas Digital Ventures) and Intudo Ventures.
Participating in the round are East Ventures, Agaeti Ventures, Sovereign’s Capital, and Selera Kapital by Sour Sally Group.
With this investment, Yummy Corp said it is targeting 200 locations for the year 2020 across Jakarta and other major cities in Indonesia.
Mario Suntanu, CEO of Yummy Corp said, “We aim to use this investment to increase the quality of food and customer experience. Our main focus is the customers, and by adding distribution points we want to ensure that the customers can experience faster delivery experiences and fresher food to be enjoyed anywhere the customer orders.”
Yummy Corp was established in 2017, offering two main services: catering solutions and cloud kitchen.
Its catering solution offers foodservice to companies on-premise (by operating the company’s kitchen and cafeteria) as well as off-premise (as ready-to-eat meal delivery). Yummy enables employees to select and order their meals through the Yummybox app using their corporate balance or top up their balance.
Meanwhile, Yummy Corp’s cloud kitchen business, named Yummykitchen, works with local culinary brands and delivery platforms to extend their services to its network of delivery-focussed kitchens, serving as a growth platform for the partner brands.
In May 2019, Yummybox acquired Berrykitchen, the first online catering company in Indonesia. Yummy Corp said that the decision to acquire Berrykitchen was because the company happened to have the same target market as Yummybox: Office employees with greater awareness of the health and taste aspects of the food they ate.
Today, Yummy Corp operates 25 cloud kitchen locations in the Greater Jakarta Area that serves upwards of 10,000 meals every day and has more than 3,000 menus.