GoGet nets US$2M from Monk’s Hill to connect businesses to verified flexible workers in Malaysia
GoGet, an on-demand workforce and jobs platform in Malaysia, announced today it has closed a Series A round of US$2 million, led by Monk’s Hill Ventures.
The money will be used to scale GoGet’s services in the home market through product development, building and expanding its product and technology teams.
The startup will also expand its sales and digital marketing teams to grow user acquisition.
The GoGet platform connects MNCs, SMEs and business owners to verified flexible workers, called GoGetters. Companies can hire GoGetters through the app for part-time support at any time to help with logistics, including next-hour delivery, sales and marketing support, operations and admin support.
“The traditional labour market is inefficient during these challenging times. Businesses, especially SMEs, need to find innovative ways to cut costs while being profitable. Our robust technology provides these businesses a cost-efficient solution beyond what a traditional job matching service can provide. This includes quality control, compliance to standards, good user experience, and workflow integration,” commented CEO and Co-founder Francesca Chia.
“Our vision is to build a sustainable future of work by empowering both businesses and gig economy workers in ASEAN. We also believe that by addressing the gaps in protection for flexible workers, it is making flexible work sustainable for our future,” Chia added.
Today, the platform has over 20,000 GoGetters and claims to have created US$5 million in value of jobs and helped over 5,000 businesses from small to large to scale up operationally without incurring full time costs.
Its customers include Lazada Malaysia, IKEA Malaysia, and foodpanda, which are using GoGetters for regular tasks, including delivery, packing, and event support.
GoGet has also introduced gamification to upskill from basic skills to promoter skills and increase utilisation of their GoGetters. GoGetters also get access to financial products such as savings and insurance.
The venture also plans to open its platform for companies to utilise their technology to manage and digitise manual processes in their workforce. The company also has ambitions to expand across ASEAN.
“The nature of work is being redefined as companies and workers seek both flexibility and fit. This trend has been accelerated by the pandemic, as businesses are transforming in response and require more elastic workforce. GoGet provides a community of motivated and well-trained workers, but more importantly, its platform extends the corporate people management systems to ensure quality, compliance and seamless workflow,” said Kuo-Yi Lim, Co-founder and Managing Partner of Monk’s Hill Ventures.
In July 2019, GoGet won the UNCDF B40 Challenge at MyFinTechWeek 2019 in Kuala Lumpur.