Cross-channel engagement platform MoEngage raises US$25 Million Series C funding led by Eight Roads Ventures
Having recently achieved Amazon Web Services (AWS) Retail Competency, MoEngage, intelligent customer analytics, and cross-channel engagement platform have raised US$25 Million in Series C funding. Eight Roads Ventures led the round with participation from its US-based sister fund, F-Prime Capital, along with Matrix Partners India and Ventureast.
“The latest round of funding will help us reach more brands and empower them with the next-generation customer engagement platform built for the mobile-first world that is easier to use, fully integrated and intelligent,” said Raviteja Dodda, Founder & CEO, MoEngage Inc.
More and more digital platforms are going for a one-dashboard approach in mobile apps, especially in the field of customer engagement. The end-to-end and one-for-all model has been proven effective as it centralises the process and the analytics, insights reports, and automation.
In MoEngage’s case, brands can engage with their customers across channels and personalise touchpoints in one dashboard. MoEngage’s AI and automation platform map customer journeys and develops personalised offers, updates, recommendations, and other communications across mobile, web, email and SMS- thus delivering an omnichannel experience.
“The rapid rise of mobile has increased the complexity of how digital-first and consumer-focussed enterprises interact with customers. Marketers now need to seamlessly engage with customers in a personalized and real-time manner across different channels,” Shweta Bhatia, Partner at Eight Roads Ventures concluded the trend.