Apexcel is a premier consulting firm which provides management consulting, specialist services and other business advisory services in South East Asia.

We help companies to grow by providing financial advisory and innovative strategy solutions.

As a certified Management Consultant firm recognized by Enterprise Singapore, we pride ourselves on providing the highest level of customer service and adding great value to their businesses.

We help our clients to grow by providing financial advisory and innovative strategy solutions, and we are constantly seeking out companies to journey and grow with them – that is our personal goal and promise to you asĀ  our client.

Our qualified and dedicated team will help you take your business to higher levels, giving you great satisfaction from achieving your business goals.

Contact us today to find out how we can add value to your organization.

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Our Team

Laurence Lau

Managing Director / Principal Consultant

Laurence has over 19 years of professional and commercial experience in Banking, Entrepreneurship, Management Consulting and Private Equity.

During his career, he has achieved two successful exits of his co-founded companies. He is a pioneer in the Singapore mortgage brokering industry since 2007, and has advised and successfully completed more than S$3 billion in mortgage loans.

In the course of his private equity stint, he is involved in the origination, structuring, and execution of private debt across diverse sectors.

He is a certified Practising Management Consultant with the Singapore Business Advisors & Consultants Council, and holds a MBA (distinction) from Cardiff Metropolitan University.

Patrick Melvin

Principal Consultant

Patrick is passionate about helping organisations and their people fulfil their greatest potential. He is a seasoned entrepreneur with nearly two decades of specialized experience in strategic planning.

As partner in a head-hunting firm, he worked with MNCs and SMEs across a wide range of business sectors to understand and advise them on their human capital development needs. He also brings to the table his many years of market know-how, helping to shine a light on the growth opportunities in an organisation. Coupled with his keen interest in developing organisations and people, Patrick has placed many talented individuals to fulfil much-needed roles in these organisations.

He is also an Identi3 certified coach and adjunct lecturer, mentoring clients and students alike with solutions tailored to their needs. His primary motivation is to help them achieve their goals, be it career or academia, and he draws upon his reservoir of knowledge and experience to do so.

Driven to develop himself further, Patrick is currently a doctoral candidate with Teesside University after obtaining his MBA a few years ago. He is also a Professional Singapore Certified Management Consultant with TUV SUD.

Peter Lim


Peter is an established sales and marketing specialist with more than 27 years of experience in Business Development, Public Relations, Real Estate, and Hospitality sectors in Singapore and Malaysia.

He had successfully managed the strategic business unit of a listed company for more than 13 years and had held various board positions over the course of his career.

He holds a MBA specializing in Entrepreneurial Management from Gibaran Business School in conjunction with E.I.A, Adelaide.

Our Vision

To be Singapore’s premier management consultanting firm that adds real and measurable value to our clients’ businesses through our strengths.

Our Mission

To enhance our clients’ productivity and promote growth through effective consultancy.

Our Values

“HIP” : Honesty, Integrity, Professionalism.

Contact Us Today

For a non-obligatory free consultation